What is Listing Agent (Seller’s Agent)?
A listing agent represents the seller, working to market the property, price it well, and negotiate the best terms for the seller. They owe their fiduciary duty — loyalty and full disclosure — to the seller. They are also called the seller’s agent.
Example: A seller hires a listing agent who stages the home, lists it on the MLS, hosts open houses, and negotiates offers on the seller’s behalf.